Leadership conference coming to SVSU


The College of Business and Management has partnered with Midland-based Propel Promotions to bring Live2Lead, a leadership development conference, to SVSU.

The event will take place Thursday, Nov. 2, in Curtiss Hall between 12:30 p.m. and 5:30 p.m.

The event is open to SVSU students, faculty and community members.

Attendees will watch a local video broadcast of four leadership experts: John Maxwell, Dave Ramsey, Cheryl Bachelder and Warrick Dunn. Attendees will also receive a workbook and participate in application exercises.

“The event will be broken into individual moderated sessions,” said Anthony Bowrin, the dean of the College of Business and Management. “A participant will have the opportunity to listen to each video presentation and then participate in a moderated discussion of the content of the presentation.”

Attendees will develop their own leadership skills, watch the testimonials of successful leaders and discuss the points they address.

They will also have opportunities to network with local businesses during the event.

“Part of our event will be dedicated to networking,” said Andrew Anderson, one of three local business owners bringing Live2Lead to campus. “The primary idea is to connect local business professionals with students. I wanted to provide an opportunity to bring local business professionals and college students together to network while gaining valuable business leadership training skills.”

Anderson, a marketing professor at SVSU, founded Propel Promotions. The local promotional agency regularly hires SVSU graduates and provides internship opportunities to SVSU upperclassman.

Anderson founded Propel Promotions 10 years ago to help local businesses with promotional and online marketing.

“This is (Propel Promotions’) first event, and we are planning on bringing other business leadership and training events to the area,” Anderson said.

Although this is the first time SVSU is hosting Live2Lead, the event has occurred elsewhere.

“This event was developed and delivered nationally,” Bowrin said. “Propel got the rights to use the video material in our geographic area and approached us to be partners. Since we know that the persons involved are internationally recognized experts, we believed they would add to the attributes we are developing in our students, so we agreed (to host the event).”

Anderson hopes students will gain new leadership experiences and perspectives from the event.

“I hope attendees will breathe new life into their leadership, learn from world-class leadership experts and return to their lives ready to implement new action plans and lead with renewed passion and commitment,” Anderson said.

Tickets are still available for Live2Lead. Those interested are encouraged to register online, but walk-ins will be accepted.

Tickets are $69.95 for general admission and $29.95 for students. A percentage of all event ticket sales will be donated to the Fallen and Wounded Soldiers Fund.