‘Live2Lead’ event brings entrepreneurial expertise to campus


Four local business leaders participated in the Live2Lead leadership event on Thursday, Nov. 2.

“I don’t care how stinkin’ good you are right now, you are not where you could be,” said bestselling author John C. Maxwell.

Maxwell was followed by Dave Ramsey, Cheryl Bachelder and Warrick Dunn as they all spoke via a previously recorded seminar. The nationally broadcasted event emphasized the building blocks and key components of what is required to be a successful entrepreneur and leader.

The event took place in Curtiss Hall Banquet Room A and was open to the public. It was led by marketing professor Andrew Anderson, the founder of Propel Promotions, and Michelle Burkhard, owner of Grow By 1.

“The technology worked, and the atmosphere was welcoming and professional,” Burkhard said. “It seemed like the attendees appreciated the event, including the teaching and networking.”

The attendance was a bit of a surprise, as organizers were only prepared for 30 attendees, and eventually 60 showed up. Most of the attendees were business owners near the Saginaw area who were looking for the opportunity to advance their business and leadership skills. Although there were many business owners and aspiring entrepreneurs in attendance, there were also a few audience members simply looking to apply their knowledge to their community.

“I’m most looking forward to how to engage other people to be a part of a growing community,” said Jessica Martinez, a children’s pastor of Faith Community Church. “I believe if you have strong leaders, then you have the ability to get others to follow you. I think one of the greatest things we’ll take away from this is how do we become such great leaders that people want to follow us, so we can make them leaders.”

For those who were unable to attend, both Anderson and Burkhard are planning to bring the conference back next year and are planning to show this year’s broadcast again before the next seminar takes place.

“We are going to rebroadcast the event a couple more times before the end of March in the Tri-Cities area,” Burkhard said.

Anderson is planning other business conferences for future dates as well. He also provided advice for those interested in becoming better leaders and entrepreneurs.

“Individual professional development is an essential element of success,” Anderson said. “You should plan to regularly attend professional conferences in your industry.”