‘TechSmartt’ Youtuber Keaton Keller to bring social media experience to campus

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The College of Business and Management’s Dow Entrepreneurship Institute will host a meeting and question and answer session with Keaton Keller, the 20-year-old founder of the YouTube channel TechSmartt, on Tuesday, Feb. 13, at 6 p.m. in Curtiss Hall’s Banquet Room A.

In 2010, in his hometown of Arlington Heights, Illinois, Keller started TechSmartt as a way to create and share more technology-centered content for others his age.

“I created TechSmartt because I didn’t see content creators in the tech scene making content for my generation,” Keller said. “I always had a passion for tech and gadgets at a young age, and luckily my parents had a Canon camera that could record video.”

Keller started out by posting tips and reviews of various apps, phones and other electronic devices. Now, Keller is based in California and has reached over 2.6 million subscribers. He continues to test and review new and trending apps and products.

“TechSmartt is the intersection of entertainment and technology,” Keller said. “We focus on pop-culture and tech in the news while blending a captivating narrative behind each episode.”

At the event, Keller will share background on both his social media and entrepreneurial experience.

“I’m going to be sharing my story and journey from creating a tech review YouTube channel to creating a media company focused on all avenues of digital content,” Keller said. “There’s going to be a Q&A portion too, where you can ask me anything from business in social media to my favorite meme.”

Keller hopes that students interested in digital media will attend the event.

“I’m looking forward to meeting SVSU students and hearing their questions and takes on social media and the digital video landscape,” Keller said.

Carter Mazur, a fourth-year management student and student assistant for the Dow Entrepreneurship Institute, said he believes students will connect easily with Keller.

“This is something that everybody can connect on, regardless of what major they are,” Mazur said. “They get a chance to interact with a YouTube star, and we thought it would be relevant for not just business majors, but for everybody.”

Mazur hopes that Keller’s story will inspire students looking to make their ideas a reality.

“A lot of people our age don’t know what they want to do, or they’re choosing something because it’s the safe route,” Mazur said. “For people to get in a room with somebody like Keaton and see that this was possible, it would be a really good encouragement, especially to people our age.”

The Dow Entrepreneurship Institute hosts many events intended to provide experiential learning for students, including pitch competitions and tours of the entrepreneurial scene.

In April, the Dow Entrepreneurship Institute will take up to 25 students to Ann Arbor for their next entrepreneurship tour. Students will visit business incubators, talk to employees and resident businesses who have used it, and see what resources are available for start-ups.

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